Gaius the groundskeeper stars in campaign for The HISTORY Channel

One of the most exhilarating and brutal times in the history of humanity is evident in the rise and fall of the Roman Empire. 

The HISTORY Channel brings to life the dramatic time period in Colosseum, paired with an ad campaign interviewing an overlooked and little-known arena mainstay produced by production company Valiant Pictures. 

The Colosseum ad campaign introduces the head groundskeeper, Gaius Falco, who sheds a comedic light on the dark reality of the Colosseum activities.

In the campaign audiences meet Gaius Falco, head groundskeeper of the Colosseum, who shares some interesting behind-the-scenes details of his job. Featuring various animals including a lion and leopards on the prowl in the arena, we see a man attempting to fight back. 

Falco keeps the mood lighthearted and comedic for viewers commenting that he likes to “repurpose the leftovers” and to steer clear of the hyena, “it’s very gamey”. The ad underscores a day in the life of the groundskeeper offering viewers a unique and personal look inside history’s most iconic empire.