Friend signs director duo PSTH
PSTH are a director duo who deliver deeply human work which is thoughtful and playful.
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PSTH are a director duo who deliver deeply human work which is thoughtful and playful.
Together they bring over 10 years of cinematic vision and a treasure trove of detail-driven narratives that have garnered them several awards. Théo’s experience as a director of photography on everything from luxury campaigns to short films, coupled with Léo’s insight into the advertising world, having founded the agency Socialclub Paris, ensures every technical avenue is explored to bring their ideas to life. This is best illustrated by their latest collaboration with Zalando, which earned 10 nominations at the Berlin Fashion Film Festival.
PSTH’s clients include Zalando, Xiaomi, Withings, Hermès, and Happn, with awards from prestigious institutions such as D&AD, Club des DA, One Show, Vimeo Staff-Pick, Clio, the Annecy Festival, and Berlin Commercial.
PSTH on joining Friend, “We met Friend, and right away, everything clicked. It was refreshingly smooth, there was a genuine human and artistic connection (fueled by a shared sense of humour) that made us want to join their crew."
"We’ve admired and respected their work for years, so having the chance to collaborate with them feels like a natural and exciting next step. There’s something truly special about connecting with a team whose vision and creativity have inspired us. We’re beyond excited to embark on this new adventure in the UK with our new family!”
Luke Jacobs, Friend Managing Director adds: “We’re thrilled to get the guys on board. They bring a visual freshness as well as deep experience of working with clients and brands in a hands-on way, which is what’s needed in today’s world.”
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