Frenzy unveils new platform and visual identity

Founded in 2009 by Elsa Rakotoson, Frenzy is a talent-focused and award-winning production company, sourcing, supporting, developing, managing and producing global campaigns, films, images and visual experiences. 

As a company founded and led by a woman of Malagasy origin, Frenzy is proud of its DNA, which highlights the diversity and inclusion present within its team.

Frenzy, is announcing a comprehensive rebranding and digital transformation, designed to showcase its inventive and visionary projects across global platforms. Talent scout, creative agent, and production house all at once, Frenzy’s core mission is to develop compelling ideas that transcend boundaries between brands, artists, and culture at large through excellent crafting.

As part of this rebranding, Frenzy is introducing a newly designed global platform that unites its three sister entities - Frenzy Paris, Frenzy Image, and Frenzy Films - under one umbrella. Each entity is dedicated to delivering excellence in a specific domain - commercials, visual content, and film production, while maintaining Frenzy’s commitment to innovation and creativity.

A New Chapter in Frenzy’s Evolution

Since its founding in 2009, Frenzy Paris has made waves in the creative production industry, earning widespread recognition internationally by film festivals in the cinema, advertising and the music video industries. In response to an increased demand for tailored content, Frenzy Image (formerly Frenzy Picture) was later launched to provide creative services and global visual content for brands.

As the creative production industry evolved, becoming increasingly competitive, Frenzy continued to reinvent itself and broaden its offerings, with the acquisition of Hirvi Productions (short films, feature films, TV series and art films).
The rebranding marks a new era for Frenzy, reaffirming its commitment to innovation and excellence and reinforcing its legitimacy in the industry. The new structure provides a clear understanding of Frenzy’s increasingly diverse range of activities.

The Frenzy Ecosystem: A Unified Brand

At the heart of Frenzy’s rebranding is its new visual identity and the launch of Frenzy Global (frenzyparis.global), which brings together Frenzy’s sister entities under a single digital ecosystem and serves as a central dispatch page to discover the diverse activities of each, tailored to showcase the unique aspects of their services:

FRENZY PARIS, managed by founder Elsa Rakotoson and Executive Producer Stan Bertin, is dedicated to global campaigns, commercial and music videos, investing in voices, great craft and ideas.

FRENZY IMAGE, managed by founder Elsa Rakotoson and Creative Agents Hannah Corcos and Clementine Délorme, provides creative services and produces global images for brands, investing in new voices and producing visual experiences. The new website showcases the multi-disciplinary talent through a unique, intuitive rolodex.

FRENZY FILMS, managed by founder Elsa Rakotoson, develops and produces films, TV series and documentaries, investing in new voices, producing and creating culture.