Freefolk crafts a CG monkey for ebookers

Working in collaboration with advertising agency Fallon London and director Adam Gunser, through Darling Films, the crew at Freefolk have delivered creature shots for a series of adverts for ebookers, the online travel provider.

The spots, to be shown across Europe throughout 2022, depict Eboo, a small monkey that pops up and directs people to use the ebookers app to book their holidays.

The artistic challenge in creating Eboo lay in the fact that although his appearance is realistic, he needed to come across as a friendly and helpful human personality as opposed to a wild animal. “Striking a natural balance between an appealing character and a realistic creature was challenging,” says Freefolk 3D artist Jansen McCord. “We overcame this by tuning the density of the fur to be more expressive, and brightening the eyes to allow for more emotion.”

The trickiest parts of the whole project were the transitional shots in which we follow Eboo from one location to another. The sweep of the camera had to be one fluid movement, which was difficult to achieve with the source material.

2D artist, Rob Sheridan, carried out work in Nuke and commented, “Unfortunately, as with most things, there were limitations on what they could achieve in the timeframe, with neither transition matching up correctly in camera. To get the camera movement to align we tracked both shots for each of the two transitions and created UV textures in Nuke using the cameras that we could then project. One of our 3D wizards blended from one camera’s movement to the next, allowing us to project our UV textures back onto the geometries and then rendering through the combined cameras’ movement, all inside of Nuke.

This was really complicated when you take into consideration the amount of motion blur and the native camera vignettes that made painting a flat UV texture a troublesome task. At a certain point when the cameras have gone back to their original movement we could then switch back to the original footage, fooling everyone into thinking Eboo really does have magic powers.”

There was also an extensive amount of 2D required around interactions with clothing and objects, as well as colour grading and the usual complexities that come with mixing CG and live action.