Fredgy Noël addresses abortion stigma

Directed by Fresh Film's Fredgy Noël, this thought-provoking commercial from Subjective Inventory Films for Planned Parenthood shifts the narrative and puts the diverse stories of those who have experienced abortion at the centre of focus. 

Reframing the abortion narrative, and empowering those who have been on this journey, it allows us to see the world through the eyes of these incredible individuals as they share their personal stories.

Known for her powerful female voice and empowering humanity at the centre of her films, Noël removes the stigma of abortion by showing how the conversation needs to relate to the personal and the individual. 

Interviewing 25 storytellers, Noël creates a film for Planned Parenthood that centres around opening up conversations, to create understanding, compassion and empathy for people's journeys, amplifying the human side of abortion. 

Her veracious film and the brave storytelling of those who feature not only show that there is no one route for those who have experienced abortion, but paves the way to empower others to both share their stories and feel strength for the stories they cannot tell.