Follow Your Own Road with Matthew Underwood
SEED Media Arts and the director craft a spec spot for Chevrolet.
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SEED Media Arts and Director Matthew Underwood share a heart felt story between a father and son in this sweeping yet intimate spec ad for Chevrolet.
Filled with nostalgia, adventure, and bittersweet sentiment, vivid memories collide with a vulnerable conversation about the passing of the torch.
Managing Director Bradley Johnson states “As a director, Matthew understands the long term investments that must be made and the dedication it takes to reach your goals, a philosophy he has followed time and time again in his career.”
Credits
powered by
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- Production Company Seed Media Arts
- Director Matthew Underwood
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Credits
powered by
- Production Company Seed Media Arts
- Director Matthew Underwood
- Executive Producer/Managing Director Bradley Johnson
- Arm Car and Drone Override Films
- Line Producer Taylor Rae
- Director of Photography John Carrington III
- Colorist Brian Singler
- Music Aaron Farmer
Credits
powered by
- Production Company Seed Media Arts
- Director Matthew Underwood
- Executive Producer/Managing Director Bradley Johnson
- Arm Car and Drone Override Films
- Line Producer Taylor Rae
- Director of Photography John Carrington III
- Colorist Brian Singler
- Music Aaron Farmer
Underwood adds: “I grew up, like a lot of folks I know, with a father from the baby boomer generation, where being emotionally available and vulnerable wasn’t in his wheelhouse. So I wanted to explore what it might look like to see a man like that take this pivotal moment by the horns and actually step up and speak his piece, despite his insecurities and inadequacies. Working heavily in the commercial space, I also wanted to make a spot that spoke to the sentiments of this industry: short and emotionally potent. I really loved the idea of this tender emotional core woven amidst an exciting and nostalgic automotive adventure set amidst the wild terrain of northern Utah.
The SEED Media Arts team poured their heart into this project, and are excited to give people true taste of Matthew Underwood's capabilities and style as a director.
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