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Florence adds director and photographer Scottie Cameron
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Priding himself on meticulously art-directed visuals, Cameron has a gift for transforming the banal into something intriguing and engaging.
Los Angeles-based director and still photographer Scottie Cameron has joined the ranks at Florence, where he has signed for commercial representation.
Seeking to blur the lines between what's real and what's not, Cameron brings his elevated analog aesthetic to the creative studio, where he joins Florence's other esteemed talent.
Priding himself on meticulously art-directed visuals, Cameron has a gift for transforming the banal into something intriguing and engaging. His filmmaking approach is largely inspired by traditional techniques and processes. Previously, he has directed worldwide commercial campaigns for Nike, Apple, Johnnie Walker, Levi's, and Vans. He has also directed a series of vignettes for Vogue Magazine titled Everything Else Changes, and a short film for New Balance called Backyard Legends.
His music video for the indie band Moby Rich's song Loser stars the legendary comedy duo Jason Mewes and Kevin Smith, otherwise known as Jay and Silent Bob, respectively, and has garnered the attention of foreign and domestic film festival audiences. Narratively, Cameron has directed short films Welcome to Prom and El Portafolio, which he also wrote. His work as a still photographer has been commissioned by publications such as Romance Journal, Matters Journal, Vogue, and Ordinary Magazine. He has photographed print campaigns for Adidas, Nike, Johnnie Walker, COS, DS & Durga among others.
Scottie Cameron says of joining Florence: "What I love about Florence is their values with advertising. They recognize the cinematic and cultural value of commercial films, what each of us directors brings to the table in an artistic sense, and what we add to ad campaigns. I felt immediately appreciated and understood by them."
"I think there's a trend in filmmaking in recent years where newer directors are attempting to imitate what comes so naturally to Scottie,” says Founder and Executive Producer of Florence, Jerad Anderson. “He's not afraid to get experimental on occasion. Every frame of his is beautifully composed and creates interesting visual stories. He's been wonderful to work with so far, and we can't wait to see what this joint venture brings."
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