Find your colour with Lick paint
Lobster produces Lick's largest brand awareness campaign to date, Find your colour.
Lobster, a creative production house, has unveiled its latest production, the most extensive brand awareness campaign for home decor brand Lick. It marks a significant milestone for Lick and showcases Lobster's creative and production prowess.
Lick, the colour-centric home decor brand, brings a fresh perspective to paint and the transformative power of colour. The Find your colour campaign is an all-encompassing effort to spread this message and Lick’s unique, pigment-rich colours far and wide.
Lobster's team have produced a multi-faceted campaign that includes social ads across Meta, TikTok, YouTube, and various digital platforms as well as eye-catching out-of-home (OOH) billboards.
- Production Company Lobster
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Find your colour brings together four members of the brand’s social community who share Lick's passion for colour and design in their own homes, further reinforcing the brand's commitment to helping you find your perfect colour.
Lick's personality shines through the campaign as an approachable yet aspirational brand that facilitates building colour confidence, and showcasing why they are your go-to source for all things interior and design.
Simon McDowell, Executive Creative Producer and Partner at Lobster, commented: "Managing the production of over 200 assets, blending videos and stills including OOH across five straight days of shooting was quite a challenge. But collaborating with the Lick team was as invigorating as a burst of Yellow 03's bright and sunny energy, making the process hugely enjoyable. We're chuffed with how everything's turned out."
Ed Conder, Head of Content at Lick, expressed his excitement about the campaign, saying, “We went to Lobster with an ambitious list of requirements, aiming to visit 4 community member's homes all over the country as well as shoot painting from through glass walls. They rose to the challenge with a very tight deadline to reach our seasonal peak. The team Simon put together were brilliant to work with and we couldn’t be happier with the final outputs, giving us content that works across Meta, TikTok, YouTube, OOH, Display ads and more.”