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In the latest work for FedEx directed by Bullion’s Davis Silis, we follow the journey of one woman from small business to badass boss. 

With Redwood BBDO helming the creative, we empower our leading lady to take her next step. The spot was filmed in Lithuania, with an impressive custom set build that pushes the boundaries of the world beyond the frame. 

Bullion MD Jack Newman commented: “We are really proud of Davis and the entire team behind this production. The amount of work that went into this production with crazy in camera trickery and post production work is extraordinary. The behind-the-scenes photos really paint the picture.”

FedEx – Where Now Meets Next

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Bright and playful visuals provide the backdrop for a dreamlike aesthetic that flows effortlessly through each transition. This spot is as fun as it is uplifting, with impressive visual transitions and carefully curated VFX, Silis creates a cinematic fantasy. The unstoppable pace of life is reflected in the momentum of the film, with joy and opportunity to be found in every frame.

This spot elevates Silis’ use of in camera techniques, truly showing off his skill and knowledge of VFX and seamless camera trickery. 

Here is Silis to explain more: “There comes a point, on some film sets, for example when you’ve constructed what essentially amounts to a catapult and you’re about to launch your lead actor in a gravity-defying stunt that synchronises with a camera rigged to a pendulum, that really makes you wish you’d paid attention to your trigonometry lessons in school. Because I didn’t. But I’m sure glad my crew did. And that’s very much the story of this shoot..."

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