Fans can now transfer their cheers thanks to a Brazilian bank
A campaign, created by Lew'Lara\TBWA, enables a function in WhatsApp for cheerleading transfer instead of cash.
In addition to everything you can already do through WhatsApp, Brazilian bank, Banco do Brasil, has enabled a new function to the tool: the transfer of fans.
“The idea is to simulate a transfer, but without involving money, just rooted through BB's bot; a kindness that goes beyond the count”, says Paula Sayão, Marketing and Communication director at Banco do Brasil.
To participate, users just start a conversation via Banco do Brasil's WhatsApp +55 (61) 4004-0001 and type the word “fans”. Then, there is a list with the names of the athletes eligible to receive the affection transfers: Ágatha, Alison Ceruti, Álvaro Filho, Ana Patrícia, Bruno Schmidt, Duda, Evandro and Rebecca, all from beach volleyball, as well as Robert Scheidt, of yachting. They then choose the athlete and a phrase of encouragement, receiving proof of transfer at the end.
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“Brazilians are passionate, and this is reflected in the way we support and love the sport. After so long with the stands empty, athletes and fans are feeling a lack of contact. It was with this in mind that, together with BB - which has experience and a place to speak in national sport -, we use technology to make the fans transfer something more valuable than money to athletes: passion”, says Sleyman Khodor, executive creative director of Lew'Lara'TBWA.
“Fans beyond the count” is part of a communication campaign to value national sport, which began with the celebration of BB's 30 years of activity in volleyball and foresees actions until December 2021.
“Just imagine the joy of each athlete and the encouragement they will have when receiving the vibration and welcome of so many Brazilians! It's that, when we talk about sports experience, the crowd appears as one of the main motivational elements, of 'human warmth', even if it's still virtual”, completes Paula Sayão. "Banco do Brasil nderstands sport as an important platform for social integration and this action reinforces the institution's role as a catalyst for the best and most vibrant moments of Brazilians, which is to be close to their idols, even if at a distance", he concludes.