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McDonald’s Australia has launched the latest ad in their brand campaign by DDB Sydney.

Titled Denise, the 60-second TVC shares everyday family moments and insights, celebrating the role McDomald’s plays in the lives of Australians.

In the TVC, McDonald’s introduces a loveable but mischievous little girl who is busy putting everything right, so there’s no reason to miss family time at McDonald’s – better known as Macca’s Down Under.

McDonald’s Australia, Marketing Director, Jo Feeney said: “In this new spot, we’re shining a light on the love that Aussie families have for a trip to Macca’s. The appeal of a trip to Macca’s with the family is brought to life through the actions of one cheeky girl and familiar scenes of life at home. Denise is the latest TVC in our year-long brand campaign and continues the narrative that no matter who you are, where you are or whatyou do, Macca’s will be there for you and your family.”

DDB Sydney, Creative Partner, David Joubert commented: “I speak from experience when I say that anyone who has kids will relate with fondness and familiarity to this story. Especially the lengths that our young girl goes to to undo her mischevious acts. It’s an amusing new addition to our ongoing campaign, celebrating everyday Aussie life and the role we play in it.”

McDonald's – Denise

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