Fairy Liquid is Fairy Cool

Fairy Washing-up Liquid is broadening its appeal to eco-conscious consumers with its latest commercial created by Saatchi & Saatchi, with Fresh Film and the documentary director Anna Snowball. 

The campaign celebrates the power of Fairy Washing-up Liquid to save energy by working at cooler water temperatures.

Challenged with shooting in a primary school within covid testing times, and casting whilst in full lockdown, the production was far from straightforward. But working through the logistics paid off, with the primary school energy and handmade aesthetic, and the engaging pupils and staff of Gayhurst Primary school in Hackney.