Eyecandy unveils Ann Idea

In the spirit of collaboration fostered over the years with creative agencies, Eyecandy unveil their latest creation: Ann Idea. 

This film provides a behind-the-scenes look at the creative process behind video production, catering primarily to industry professionals. Infused with humour, Ann Idea invites viewers to immerse themselves in the various situations depicted, showcasing the birth, evolution, and sometimes the demise of creative ideas.

"Ideas come to life in unexpected moments or after days of intensive study. They embark on a challenging journey toward the final result, sometimes resilient, winning awards, and other times succumbing under the 'enemy' fire. In all cases, witnessing the passion with which creatives defend and fight for their ideas has been inspiring. Ann Idea is our ironic and somewhat raw, yet always passionate, look into the magical world of creativity," says Gregorio Ferro, founder and director of Eyecandy.

Eyecandy currently operates in top studios worldwide, spanning Europe, Asia, and the United States, constantly learning and evolving through collaboration and passionate exploration of different techniques.