Explore welcomes Jane Chow
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The LA-based director brings pop and internet storytelling to commercials.
Commercial and digital content production company Explore has announced the addition of Jane Chow to their roster for representation, directing commercials and digital content across all mediums.
Born in Hong Kong, Chow first learned English by absorbing herself in streaming and internet culture. She used her self-taught editing & color grading creativity to gain over 500,000 followers on Tumblr. After moving to Los Angeles and graduating from Loyola Marymount Film School, she turned this internet storytelling interest into a career, first with ViacomCBS/AwesomenessTV, creating Gen Z content that reached millions of people online, and now as a commercial director creating for brands like TikTok and Tinder. These experiences formed her culturally relevant approach to storytelling and her passion to create work that resonates with young generations in new and exciting ways.
Fluent in English, Cantonese and Mandarin, Jane brings her global perspective to commercial directing, and as a female, an Asian-American, and a director with her finger on the pulse of Gen Z culture, she is a genre-busting trailblazer who stretches the boundaries of her craft and creates work that feels refreshing and progressive.
Credits
powered by
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- Director Jane Chow
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Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Director Jane Chow
Credits
powered by
- Director Jane Chow
Chow brings a vibrant and unconventional color palette to her work for Tinder, TikTok, and the Biden-Harris campaign, as well as music videos for artists mxmtoon and Tiffany Day. Her directing has been featured on BBC News Chinese, Booooooom TV, NME, shots, Promonews, AsAmNews, and more. Her award-winning international web series, Pineapple, screened at the Oscar-qualifying Los Angeles Asian Pacific Film Festival and Geena Davis’ Bentonville Film Festival. Jane also just-released a film, Sorry for the Inconvenience, which won the Deutsche Bank Frieze Los Angeles Film Audience Award.
About joining Explore’s roster Jane says, "I’m really looking forward to this journey of collaboration with Explore. I’m always seeking different ways to incorporate authenticity, energy, and memorable concepts into my work, and the productions they bring are so unique and versatile. I couldn’t be more excited to bring my voice to the table.”
Jeremy Pinckert, EP and founder of Explore, says, "We were so fortunate to find Jane and her incredibly fresh approach to the directing craft. She started as an internet celebrity content creator, went to film school, and now is directing vibrant commercial content for brands with an eye towards the internet and Gen Z culture. I’m excited to collaborate and see how she grows as we introduce agencies & brands to her wide range of unique talents.”
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