Everything is changing for BYD

Park Pictures director Yann Demange subverts the traditional car ad by directing Daniel Craig in playful odd-couple film for innovative electric car company BYD.

The award-winning filmmaker takes the car ad game to another level by writing and directing this cinematic film with BYD, enlisting a culturally royal team: playwright and screenwriter Enda Walsh on dialogue and BAFTA-winning Barry Ackroyd on cinematography.

Developed directly with BYD, the project reflects Demange's interest in character-driven storytelling and his ability to bring cinematic depth and emotional resonance to unexpected spaces. The film departs from traditional car advertising with this performance and emotion; playfully highlighting the parallels between a man’s desire for evolution with the car’s. With breakout star Noobs the dog a gentle and grounding reality check.

Demange emerged as one of Britain's most distinctive directing voices with cult series Top Boy and tense thriller '71. In film and television, Demange's work has become known for its emotional intensity, striking visual language and commitment to authenticity – making him the natural choice for this cheeky, noirish spot