espnW says that’s a W
espnW's new campaign created by Arts & Letters that launched last night during the Oscars.
The next installment of the That’s a W. campaign features a series of new 15-second vignettes that will highlight four female athletes that may not be as well known to the public or casual sports fans, as they tell the stories of their own inspiring W’s (wins!).
The campaign continues to celebrate the daily victories, personal triumphs, and endless resiliency of women both on and off the field, and launched during the 95th Academy Awards.
"We wanted to create a series of spots to celebrate just a few of the many women who continue to push and change the game, lifting each other up and advocating for all women everywhere," said Alex Brusko, Art Director at Arts & Letters.
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company In-House at Agency
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Credits
powered by- Agency Arts & Letters/Richmond
- Production Company In-House at Agency
- Editing XYZ (In-House at Arts & Letters/Richmond)
- Color Company 3/New York
- Colorist Kath Raisch
- VFX Parliament VFX
- Audio Post Sonic Union
- Producer Patrick Sullivan / (Head of Production)
- Producer Mary Kate Valentino
- Audio Mixer Julienne Guffain
- Assistant Editor Rachel Hamburger
- Assistant Producer London Scalise
- Creative Alex Brusko
- Creative Gloria Concepcion
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Editor Shannon Lowe
- Executive Producer Calleen Colburn
- Executive Producer Whitney Green
- Founder/Executive Creative Director Charles Hodges
- HP Temma Shoaf
- Music Supervisor Casey Wheeler
- Senior Producer Lauren Galanides
- Talent Mikaela Shiffrin
Credits
powered by- Agency Arts & Letters/Richmond
- Production Company In-House at Agency
- Editing XYZ (In-House at Arts & Letters/Richmond)
- Color Company 3/New York
- Colorist Kath Raisch
- VFX Parliament VFX
- Audio Post Sonic Union
- Producer Patrick Sullivan / (Head of Production)
- Producer Mary Kate Valentino
- Audio Mixer Julienne Guffain
- Assistant Editor Rachel Hamburger
- Assistant Producer London Scalise
- Creative Alex Brusko
- Creative Gloria Concepcion
- Creative Director Molly Jamison
- Creative Director NJ Placentra
- Editor Shannon Lowe
- Executive Producer Calleen Colburn
- Executive Producer Whitney Green
- Founder/Executive Creative Director Charles Hodges
- HP Temma Shoaf
- Music Supervisor Casey Wheeler
- Senior Producer Lauren Galanides
- Talent Mikaela Shiffrin
The first :15 spot features Olympic Gold Medalist and World Cup alpine skier Mikaela Shiffrin. Recently Mikaela held the record for most Alpine Skiing women’s World Cup wins (85), having surpassed Lindsey Vonn’s record (82) in January. The first commercial aligned with the time she surpassed Ingemar Stenmark’s record (86), becoming the most awarded alpine skier of all time.
All of the four stories in the campaign celebrate athletes, coaches and women in sport making an impact in their sport and inspiring sports fans and women everywhere. The campaign spotlights and elevates all that women in sports achieve every day, in so many ways, builds on the momentum around women’s sports and female athletes continuing to be at an all-time high.
"From breaking records to making history and working towards a more equitable future for all, the world of women’s sports has never had more momentum," said Gloria Concepción, copywriter at Arts & Letters.