ESPN's One App, One Tap campaign returns
Combining sports nostalgia, retro-vibes, and relevant sports context, the new spot aims to get digital-first sports fans more familiar with ESPN+ and make it clear it’s in the ESPN App.
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ESPN’s award-winning One App, One Tap campaign returns with new creative developed in collaboration with BSSP, featuring musical artist D Smoke.
Combining sports nostalgia, retro-vibes, and relevant sports context, the new spot aims to get digital-first sports fans more familiar with ESPN+ and make it clear it’s in the ESPN App. This is the first time an ESPN+ version has been developed, further emphasising a streaming focus.
From UFC Women's Featherweight Champion and two-time UFC Women's Bantamweight Champion Amanda Nunes reclaiming her two-belt status to PGA Tour professional and 2023 Masters champion Jon Rahm sinking birdie putts, the message is simple: One app, one tap, and you’re in the game. Step inside the ESPN App for live sports, originals, exclusive articles, and more with ESPN+.
Credits
powered by
- Agency BSSP/Sausalito
- Production Company 1st Ave Machine/Argentina
- Director Diego Berakha
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Credits
powered by
- Agency BSSP/Sausalito
- Production Company 1st Ave Machine/Argentina
- Director Diego Berakha
- Executive Creative Director Sinan Dagli
- Creative Director Robyn Tenenbaum
- Design Director Dennis Remsing
- Senior Art Director Lauren Byers
- Senior Copywriter Justin Cannon
- Senior Producer Cade Wallace
- Managing Director Lautaro Brunatti
- Executive Producer Sabrina Elizondo
- Executive Producer Alejandro Sparano
- Clean Up/Comp Company Pimba VFX
- Roto Company Boss VFX
- Music/Sound Design Soup Music
- Composer Andy Huckvale
- Sound Design Lime Studios
- Audio Mixer Adam Primack
- Audio Mixer Dave Wagg
- Cel Animation Company Bonkers Animation
- Post Producer Toby Rubin-Sowers
- Editor Mauro Caporossi
- Designer Nahuel Rollan
- Designer Juan Barabani
- Designer Eloy Krioka
Credits
powered by
- Agency BSSP/Sausalito
- Production Company 1st Ave Machine/Argentina
- Director Diego Berakha
- Executive Creative Director Sinan Dagli
- Creative Director Robyn Tenenbaum
- Design Director Dennis Remsing
- Senior Art Director Lauren Byers
- Senior Copywriter Justin Cannon
- Senior Producer Cade Wallace
- Managing Director Lautaro Brunatti
- Executive Producer Sabrina Elizondo
- Executive Producer Alejandro Sparano
- Clean Up/Comp Company Pimba VFX
- Roto Company Boss VFX
- Music/Sound Design Soup Music
- Composer Andy Huckvale
- Sound Design Lime Studios
- Audio Mixer Adam Primack
- Audio Mixer Dave Wagg
- Cel Animation Company Bonkers Animation
- Post Producer Toby Rubin-Sowers
- Editor Mauro Caporossi
- Designer Nahuel Rollan
- Designer Juan Barabani
- Designer Eloy Krioka
“The ESPN App is our premiere digital destination for fans. We are excited to build upon the success of the ‘One App, One Tap’ campaign with a larger focus on the benefits of ESPN+ as part of the ESPN App,” said Laura Gentile, Executive Vice President, Marketing, ESPN.
“There remains a significant opportunity to increase awareness that ESPN+ is an innovative feature of the ESPN App, and we believe that message can help fans as they consume and stream sports in a new way.”
The creative will run across ESPN-owned properties including digital and linear in addition to paid media.
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