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Epoch Films UK signs director Filmawi for representation
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Filmawi is a London based director and photographer putting emotive storytelling and imagery at the heart of his work.
Filmawi is a London based director and photographer putting emotive storytelling and imagery at the heart of his work, which crosses narrative, music and fashion. Championing his culture and referencing his surroundings with a dreamlike execution.
In advertising, Filmawi has helmed photography and video campaigns for major brands including Comme Des Garçons, Burberry, Adidas, Puma, and Dr Martens, bringing bold imagery and unique atmospheric gaze to his infectious practice.
Most recently he has collaborated with Hennessy, the NBA and for Converse featuring the BAFTA-winning actor and star of Star Wars John Boyega in his hometown of London for their latest campaign, with visuals that bridge reality and dream to communicate a message of unity with the audience.
Filmawi is a creative who is always striving to make work that feels emotionally resonant, keeping the human quality of both his film and photography work at the core whilst also exploring poetic, magical realism. It is this grounding in reality which gives it its soulful feeling.
His work is intrinsically connected with music, working with artists such as Stormzy, Post Malone, Slowthai, Jungle, DaBaby, Dizzie Rascal, Chance the Rapper, Wretch 32 and many more to create portraiture, tour visuals and album artworks. Filmawi recently collaborated with James Arthur, for which he explores a world of noise and confusion. It depicts the human journey of trying to find order in an intrinsically chaotic world.
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Filmawi said: “New beginnings are a beautiful thing. I really appreciate each venture and how naturally my career has progressed. I’m growing into myself every day as an artist, and with that I’m excited to be joining The Epoch family. It’s such an honour to be part of their strong body of directors and looking forward to working with an exciting company that pushes creative boundaries and always strives for high level artistry.”
Epoch MD / EP, Nick Fewtrell adds: "We are incredibly excited and privileged to have Filmawi join the Epoch family. He brings exactly the type of aesthetic and understating of the world we are creating for the Epoch brand in the UK, Europe and beyond. He’s a perfect fit to our talented roster, given his many attributes as a visual artist, we are very much looking forward to producing quality work that speaks to our industry in an ever changing landscape."
