Epoch Films Signs Director Elena Petitti Di Roreto For First Time U.S. Representation

Director Elena Petitti di Roreto has signed with bi-coastal production company Epoch Films for commercial representation.

Elena Petitti di Roreto studied media design and received her BA and MA at the New Academy of Fine Arts in Milan, and then film studies at the Pratt Institute in New York where she was nominated in the Pratt Institute’s Presidential List. Elena went on to study Creative Direction for Fashion at the London College of Fashion.

Elena worked as an editor at Collateral Films, a Milan-based production company. After one year she become the production company Art Director, and one year later she moved on to become a freelance art director and director.

Taking inspiration from art and photography, her films are characterized by a strong attention to aesthetics: details, light and composition. Thanks to her editing experience she is able to build layered imaginative narratives. Working as an Art Director gave her the experience to deal with different types of media, making it easier to work alongside the client and incorporate enhanced methods to promote their content. Based in Milan and London, she has worked with several fashion brands and magazines such as Bottega Veneta, Mulberry, Valentino, Dries van Noten, Cos, Hugo Boss, Vogue Italia and iD.

In the relatively short time Elena’s been directing, her work has won many awards, including Best New Italian Film at the Fashion Film Festival Milano in 2018 and 2016.

In November, she will be directing her first job through Epoch Films for Hennessy through Droga5. The shoot is set on location in France. “I’m very excited and curious to join Epoch. It’s a beautiful production company representing extremely talented directors with a strong artistic touch. It is a great opportunity for me to improve my career and bring my vision forward,” says Elena. “Introducing new voices to the American advertising market is one of the most exciting parts of my job. Elena is an expressive visual storyteller and we’re excited to see her competing on the world stage of advertising, she is certain to be a new and exciting force,” says Mindy Goldberg, founding partner of Epoch Films.

Epoch partner Martin de Thurah has been one of Elena’s champions. “It’s rare to find a personal voice, Elena has one. She has a background in editing and is very engaged in film language. She goes far in her search and I find it very generous. She can unfold stories in a personal way and they always contain glimpses of complexity and wonder,” says de Thurah.

Elena Petitti di Roreto & Epoch are represented in the west by Dexter Randazzo at The Department of Sales; in the east by Tara Averill, John Robertson & Erin Wahed at Representation; and in the midwest by Chris Brown at Baer Brown Reps.