Enjoy some fancy dress with Strongbow

Bold Director Romain Laurent has teamed up with agency Otherway and Strongbow to direct their rebrand campaign.

The new campaign replaces the yellow hue’d beer garden vibes of yesteryear with two films that take celebrate British inventiveness and humour.

The first of the films heroising Fancy Dress house parties takes full advantage of Laurent’s unique imagination.

Strongbow – Fancy Dress

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Agency Otherway/London
Production Company Bold
Director Romain Laurent

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Credits

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Agency Otherway/London
Production Company Bold
Director Romain Laurent
Executive Producer Rob Godbold
Production Services Stillking Films/Cape Town
Executive Producer Charlie Hay
Production Designer Lisa Hart
Editing Work Editorial/London

Producer Lola Cookman
Editor Mark Edinoff
Assistant Editor Rebecca Quinn
Post Production/VFX Black Kite Studios
Executive Producer Julie Evans
Post Producer Hannah Ruddleston
Post Producer Alessandra Milani
Post Producer Paul Branch

VFX Supervisor Guillaume Weiss
Colorist Richard Fearon
Sound Design Grand Central Recording Studios
Producer Molly Butcher
Sound Designer Munzie Thind
Creative Director Robin Temple
Creative Director Tom Woodington
Producer Spru Rowland

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Our evening begins outside a standard looking house party. What happens next is pretty far from ordinary. The front door crashes open as the house changes from beige to purple. Clearly this isn’t your average Friday night house party. From here on in a cast of more and more ‘interesting’ characters are revealed within a series of stylised sets.

Anyone familiar with Laurent's work will recognise his confident handling of the surreal, his attention to detail in the art direction, colour palette, photography and mastery of post, which is all here.

Laurent worked with Ben Todd to create beautifully stylised cinematography,Lisa Hart designed the Production, Mark Edinoff cut it into shape and Black Kite did what they do with FX supervisor Guillaume Weiss deserving of a very special name check. Laurent was at art school in Paris with him and they hadn’t see each other for 20 years. The reunion was indeed memorable and Bold couldn’t have got these films shot without their collaboration.