Endure the elements with ESPN BET
Spot created by agencyArts & Letters alongside direction from O Positive's Brian Billow.
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ESPN BET, the official sportsbook of ESPN, is launching a new ad, The Elements, featuring Get Up host Mike Greenberg.
The spot, which debuted on ESPN on January 9 during Get Up, highlights how cold weather elements come into play in postseason football.
Aubrey Levy, Senior Vice President of Marketing at Penn Interactive, commented, “Building on our launch campaign, we’re thrilled to expand our ad creative with a new spot including Mike Greenberg. ESPN’s talent, like Greeny, are at the intersection of the sports conversations that are part of the natural fandom associated with betting.”
The Elements is part of ESPN BET’s overall campaign creative platform, What a Play, developed in collaboration with creative agency Arts & Letters. The spot joins As Long as We All Had Fun featuring SportsCenter host Scott Van Pelt, and You Had to Be There featuring SportsCenter host Elle Duncan. Both spots launched late in 2023.
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Brian Billow
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Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Brian Billow
- DP Jody Lee Lipes
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Editorial Arcade Edit
- Editor Jeff Ferruzzo
- Assistant Editor Chris Angel
- Junior Editor Laurel Metzler
- Senior Producer Ellen Lavery
- Head of Production Fanny Cruz
- Executive Producer/Partner Sila Soyer
- Color Rare Medium
- Color Producer Nubia Lima
- Executive Producer Heath Raymond
- Colorist Mikey Rossiter
- VFX Preymaker
- Sound Design & Mix Rainmaker Recording & Creatives
- Talent/Voice Over Mike Greenberg / (Talent)
- Executive Creative Director Charles Hodges
- Creative Director Molly Jamison
- Executive Creative Director Molly Jamison
- Creative Director Eric Steele
- Creative Jacob Pankey
- Executive Producer Ken Licata
- Creative Tanner McColl
- Line Producer Grayson Bithell
- Creative Justin Herb
- Head of Production Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Senior Producer Beata Mastalerz
- Producer London Scalise
- Audio Mix / Sound Designer Mike O’Connor
- Executive Producer Kristin O’Connor
Credits
powered by
- Agency Arts & Letters/Richmond
- Production Company O Positive
- Director Brian Billow
- DP Jody Lee Lipes
- Executive Producer Marc Grill
- Executive Producer Ralph Laucella
- Editorial Arcade Edit
- Editor Jeff Ferruzzo
- Assistant Editor Chris Angel
- Junior Editor Laurel Metzler
- Senior Producer Ellen Lavery
- Head of Production Fanny Cruz
- Executive Producer/Partner Sila Soyer
- Color Rare Medium
- Color Producer Nubia Lima
- Executive Producer Heath Raymond
- Colorist Mikey Rossiter
- VFX Preymaker
- Sound Design & Mix Rainmaker Recording & Creatives
- Talent/Voice Over Mike Greenberg / (Talent)
- Executive Creative Director Charles Hodges
- Creative Director Molly Jamison
- Executive Creative Director Molly Jamison
- Creative Director Eric Steele
- Creative Jacob Pankey
- Executive Producer Ken Licata
- Creative Tanner McColl
- Line Producer Grayson Bithell
- Creative Justin Herb
- Head of Production Lisa Gatto Setten
- Executive Producer Calleen Colburn
- Senior Producer Beata Mastalerz
- Producer London Scalise
- Audio Mix / Sound Designer Mike O’Connor
- Executive Producer Kristin O’Connor
