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Once more Friend director Paul Herrmann collaborates with Versace and Dazed with his feverishly glib film to launch the Versace Jeans Couture AW/22 collection.

The online only film developed in collaboration with Dazed Studio is a cyber-exploration of VJC’s newest collection, as styled by Allegra Versace herself.

The fashion megalith synonymous with 90s grandeur undergoes a cyber reimagining from Herrmann who captures that universal feeling of excitement before a big night out with your pals. 

Overlaying HTML texts between our starry-eyed heroes getting together and getting dolled up encapsulates this unparalleled anticipation on the nose. Some feelings never seem to change; neither do the clothes.

Versace – Cyber Fantasy

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