Eli Manning stars in Tackle Kids Cancer campaign
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This giving season, Eli Manning is teaming up with Hackensack Meridian Health to tackle pediatric cancer by raising funds for Tackle Kids Cancer.
This giving season, Eli Manning is teaming up with Hackensack Meridian Health to tackle pediatric cancer by raising funds for Tackle Kids Cancer (TKC), a philanthropic initiative to raise money for pediatric cancer research and patient care programs within the network.
In the latest campaign for the network’s initiative, created by Creative AOR Doner, Manning engages in football’s iconic touchdown celebrations ranging from the Griddy to the Hustle, emphasizing that every donation to the initiative provides a little victory in the fight against pediatric cancer. Called Donate to Celebrate, the lighthearted, humour-centered campaign builds a connection between pediatric cancer and the heart of all New Jerseyans by bringing the community closer to TKC’s cause.
Credits
powered by
- Talent Eli Manning
The campaign launched regionally in New York and New Jersey across broadcast TV, digital banners, native and social, driving to the hashtag #DonationCelebrationTKC on social media.
For Hackensack Meridian Health and the Tackle Kids Cancer initiative, every donation fuels the fight to bring us a step closer to curing pediatric cancer, making every big or small donation, and every smile put on the face of pediatric cancer patients, a victory worth celebrating. Hackensack Meridian Health is New Jersey’s largest and most comprehensive healthcare network, including two children’s hospitals, four academic medical centres, nine community hospitals, a behavioural health hospital and two rehabilitation hospitals.
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