Element signs director Tom Foley for U.S. representation
Turning his focus to the nuances of human relationships, he has earned acclaim for boundary-pushing spots that fuse comedy with empathy and heart.
Turning his focus to the nuances of human relationships, he has earned acclaim for boundary-pushing spots that fuse comedy with empathy and heart. Foley has come to Element after being represented as a director for over a decade at Independent Media, where he helmed legacy work for brands including Burger King, Nike, OfficeMax, CVS, Dunkin’ Donuts, Marshalls and countless others. His first project with Element is writing and directing a multi-platform campaign for a national craft brewery.
Notes Element Founder/EP Eran Lobel, “Tom has a sophisticated comedic instinct; he's really smart, he’s an amazing creative filmmaker and it's an honor to have him on our team.”
Adds Foley, “Eran and I have known each other for many years, and there was always a natural connection. With Element steadily moving onto the national stage, the timing is right for us to partner together. I’m very excited.”
A Boston native, Foley took an early shine to film--and to sneaking into R-rated flicks with his brother. He followed his passion to study directing and writing at Northwestern University, graduating with a Bachelor’s degree in Communications/English. Landing a post as Producer for Hal Riney & Partners, he quickly amassed a diverse skill set in commercial production and moved to Hill Holliday, where he climbed the ladder to serve as Executive Producer and VP. Armed with a more in-depth brand POV from the agency side, he made the shift to return to his first love of directing, crafting acclaimed commercial projects with Independent Media Inc. before joining Element.
When not on set, Foley jazzes it up with the blues harmonica, restores pinball machines to resplendent glory and is the proud father and baseball coach of two boys.