)
)
ELEANOR welcomes Berro, a Brazilian directing duo whose work captures the exact point where humour becomes culture, scale becomes feeling, and a commercial image begins to gather a life outside the frame.
João Bessa and Roberto Peccioli, the directors behind Berro, move through commercial filmmaking with a rare command of contrast. A film can begin with a human absurdity precise enough to make the room laugh, then shift in the blink of a frame toward something larger, more cinematic, more deeply felt. Not as range performed for its own sake. As a language sharpened between them.
Berro understand humour as a social current. The kind built from performance, character, timing, and the delicious shock of recognizing something painfully human before anyone has named it. Then, almost without warning, they can lift the frame into something larger, letting scale swell while keeping the feeling close enough to touch.
Since 2022, Berro have directed commercial films for brands including Nike, Burger King, Nubank, and Brahma, with campaigns developed and shot in Brazil and abroad. Moving between advertising, personal projects, and music videos, their work is driven by a search for images with emotion, texture, and personality, always tied to a clear idea and a genuine emotional core.
The grin found its global stage with Burger King’s The Bald-Thru, which won a Silver Lion at Cannes Lions in 2024. The campaign took one wonderfully specific human detail, the bald spot, and turned it into a drive-thru mechanic people could actually enter. The laugh worked because the observation was exact. The idea traveled because it gave culture something to do with the joke.
That is Berro’s comic command. The humour does not stay trapped inside the frame. It opens a door, lets the audience recognise itself, then hands them a reason to step through. By the time the laugh lands, the idea has already started moving like culture.
In Z2’s Embrace the Chase, Berro move through pressure, discipline, and pursuit with the confidence of filmmakers who know how to make limitation disappear. Written by the duo and shaped with rare creative control, the film feels far beyond its one-day shoot and lean budget. Bodies cut through space. The frame tightens around effort. Ambition stops being an abstract claim and becomes muscle, breath, impact, motion.
One hand pulls the audience into the joke. The other raises the image until it burns a little brighter than the brief required. Together, they make work that can enter culture with a laugh and leave behind something harder to shake.
“We think our work has two instincts moving through it,” say Berro. “There is the side that comes from humor, performance, and character, and there is the side that moves toward something more cinematic and emotional. But both come from the same place. We are always searching for images with texture, personality, and a clear idea underneath them. The film has to feel alive, but it also has to mean something."
For Eleanor, that duality is not a contradiction. It is precisely the point. “Berro are unusual suspects because they do not treat comedy and scale as separate languages,” says Eleanor President Sophie Gold. “They can turn one tiny human observation into a Cannes-winning cultural event, then turn around and make an image feel grand, physical, and emotionally immediate. That is not simply versatility. That is mastery. João and Roberto know how to make work that enters the room lightly and leaves with real weight.”
The duo describe their portfolio as carrying two distinct energies. The more humorous work is performance-led, character-driven, and alive to the possibilities of actors, where comedy can stretch through behavior rather than rely on celebrity alone. The more serious, manifesto-style films allow them to explore scale, emotion, and deeper visual construction.
Together, those energies have become the Berro mark: films that are polished without becoming cold, funny without becoming thin, and cinematic without drifting away from the human reason the image exists at all.
Their recent work with high-profile talent, including Brazilian football icon Ronaldo Luís Nazário de Lima, reflects their ability to move between culture, performance, and brand storytelling with confidence. But Berro’s true force is not dependent on fame. It lives in how they make an idea feel inhabited. How they turn a premise into behavior. How they build a frame with enough personality that the audience feels invited, implicated, and strangely willing to follow.
“Eleanor feels like the right home for this next chapter,” say Berro. “We want to keep developing both sides of the work: humor through performance and character, and larger cinematic films with emotion and visual force. Eleanor understands filmmakers with a strong point of view, but also the idea and feeling underneath the image. To have that support in the U.S. and U.K. feels like the right way to expand what we are building.”
As brands continue searching for films that can move through culture without flattening into trend, Berro bring Eleanor work with a rare afterlife: films that make the audience laugh, lean in, and remember the image long after the moment has passed.
Their work can wink. Their work can roar. Either way, the frame remembers who touched it. Berro will be represented by Eleanor in the United States and United Kingdom across commercial and branded projects.
