Eisenbahn locomotive brings the beer in latest stop-motion spot

Creative design and mixed media studio LOBO conducts the Eisenbahn locomotive once again on its barreling journey to collect and deliver classic beer ingredients in a stop-motion spot for the brewery, out of agency SUNO United Creators.

Directed by Gabriel Nobrega, Eisenbahn founder Juliano Mendes steers the train down dizzying tracks, collecting payloads of hops, grains and more, heating up the beer making process.

Eisenbahn – No Detail Is Too Small For Beer Lovers

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Agency Suno United Creators
Director Gabriel Nobrega

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Credits

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Agency Suno United Creators
Director Gabriel Nobrega
Executive Producer Francisco Puech
Executive Producer Alberto Lopes
Executive Producer Sergio Salles
DP Lucas Andres Barreto
Producer Eduardo Silva Vaz da Costa
Producer Ricardo Vaz

Sound Da House Audio/Brazil
Colorist Leticia Blanco
Production Designer Marcos Carvalheiro

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Matching the spirit of “craft” that remains the basis of Eisenbahn’s philosophy, the spot was produced with a combination of live action and playful animation styles including pixelation, and mixed-media live elements seeing the train along its tracks--and even diving into the lager itself.

LOBO constructed an entire bar in-studio for the shoot, printing every frame of animated sequence on actual cut and painted cardboard.