EightSix integrates WCPM into its brand studio
Brands can now browse the full Warner Chappell Production Music catalogue inside the Brand Studio. Each track scores against their own mDNA™ profile.
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Sonic branding company EightSix has added the full Warner Chappell Production Music (WCPM) catalogue to its Brand Studio platform.
WCPM, the production-music division of Warner Music Group, becomes the first premium content partner in the Brand Studio. Live for brands from June, the catalogue lets UK teams test each track against their own sonic identity before they license it.
Technology partner Cyanite manages the integration and has uploaded WCPM's 120-plus catalogues to the Brand Studio. Brands then activate the collection as a premium module and use the tracks directly from the platform, with no separate licensing checks. As a production music library, WCPM's catalogue is a one-stop shop: master and publishing rights come from a single source, which makes clearance simpler than for commercial tracks. SmartLicense keeps sync licensing transparent in the same place, so the whole process stays in one workflow.
The mDNA (Music DNA) framework measures a brand's sonic identity using clear parameters, such as energy, tempo, tonality, emotional impact and cultural positioning. The resulting profile then guides each music decision. Inside Brand Studio, Discover searches the catalogue against that profile, so brands see availability and fit in a single step. Production music becomes a measurable part of brand management.
This integration is another step forward for Brand Studio, which EightSix built over two years. Cyanite, a pioneer in AI-driven audio analysis, provides the music data, while SmartTest, developed with SoundOut, validates choices through consumer testing. Together, they make music decisions explainable and measurable across the organisation.
Adding WCPM shifts the focus of the Brand Studio from orientation to daily use. The music now sits inside the platform and feeds directly into the decision-making process. Previously, sound strategy and track selection lived on separate tools. Now, EightSix clients can manage both in one place.
Shai Caleb Hirschson, Co-Founder and Creative Director at EightSix, said: "Brands need high-quality music content. What they have been missing, however, is the ability to evaluate that content in a structured way against their own sonic identity. We are delighted to welcome Warner Chappell Production Music as the first premium content partner in the Brand Studio. The integration brings premium content and a strategic basis for decisions together on a single platform. With Warner Chappell Production Music's extensive, high-quality catalogue, we move a big step closer to our goal of raising sound systems to the same level as visual design systems."
Brands now assess their music instead of choosing it on instinct.
