Eddy signs director Haya Waseem

Paris based Eddy announce the signing of compelling Pakistani-Canadian filmmaking talent Haya Waseem to their roster. 

With an extensive background in creative documentary editing and a finely-tuned photographic eye, Waseem’s work is characterised by a subtle intimacy with the people she films, drawing us into their world in uniquely surprising and often magical ways.

Often embracing the sensuous quality of analog film, including the spectacular 65mm format, Waseem shoots with a technical rigor that elegantly complements her storytelling's human warmth. Preferring to work with real people rather than actors, she succeeds in creating complicity and freshness that fills her work with life and authenticity. 

Her film made with Eddy for the online upcycling website Vinted is a perfect example of this, showing real people offering their real possessions for sale, so creating a genuine human connection with the brand’s client base that elegantly articulates their core values. From the concept writing to the development of the campaign, Vinted worked closely with Waseem and Eddy, in complete confidence, to give the brand's previous films a twist. Some radical choices were made in line with the organic nature of the brand, such as working with non-actors, but also choosing second-hand clothes, as well as shooting on film.