Each BABY born Real is one in a billion
The beloved doll line enters a new era with hand-painted, one-of-a-kind baby dolls, surprise discoveries, and immersive digital storytelling that brings each baby’s unique identity and personality to life.
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BABY born is entering an exciting new era of nurturing play, just in time for its 35th anniversary, with the launch of BABY born Real, a reimagined take on the iconic realistic doll line from MGA Entertainment (MGA).
Blending heartfelt emotional connection with premium realism and immersive digital interaction, BABY born Real introduces a next-generation doll experience designed to feel more personal, magical, and lifelike than ever before.
BABY born Real is a truly unique, hand-painted, hyper-realistic baby doll hand-crafted with exquisite detail to capture the lifelike beauty and charm of a precious newborn. Just like a real baby, some features are a sweet surprise, making every unboxing feel personal and magical. Kids can select their doll’s gender, skin tone, and choose whether their baby has open or closed eyes before discovering additional surprise details, including their babies’ hair and eye colour, face shape and details, pose, outfit, and playful clean or messy features. With over 13 billion unique doll combinations, no two BABY born Real babies are ever exactly alike, creating a deeply personal bonding and nurturing experience for children.
Every BABY born Real carries a unique identity called their Cuddle Key, a combination of six personality traits encoded within each baby and revealed through an innovative digital experience. These traits help define everything from how your baby moves and responds to how they laugh, what comforts them most, where they feel the coziest, and the special spark that gives them their own unique identity and personality.
Credits
View on- Agency Virtue Worldwide/New York
- Production Company UnderWonder Content
- Director Krzysztof Grajper
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Credits
View on- Agency Virtue Worldwide/New York
- Production Company UnderWonder Content
- Director Krzysztof Grajper
- Production Company The Capital Media Company/Vancouver
- Editing Cartel
- VFX BRASH
- Color Ethos Studio
- Sound Sound Lounge
- Music Walker
- Creative Director Courtney Omahen
- Executive Creative Director Heather McTavish
- Creative Director Mauricio Santos
- Associate Creative Director Shakyra Moore
- Associate Design Director Sarah May
- Head of Production (HP) Jill Rothman
- Executive Producer/Executive Director Frank Borin
- Producer Robert Katz
- Assistant Head of Production Rachael Battie
- Producer Christine Parker
- Executive Post Producer Evyn Bruce
- Post Producer Abby Siegel
- Editor Nate Katz
- Assistant Editor Anchor Mak
- Cutting Assistant Nick Bruce
- Assistant Editor Veronica Huerta
- Executive VFX Producer Alasdair Patrick
- VFX Supervisor Tom Clapp
- VFX Supervisor Matt Fuller
- Color Producer Nat Tereshchenko
- Colorist Dante Pasquinelli
- Audio Producer Matt Smith
- Audio Mixer Tom Jucarone
- Music Managing Director Sara Matarazzo
- Senior Executive Music Producer/Partner Stephanie Pigott
- Executive Music Producer Dottie Scharr
- Music Producer/Music Supervisor Samantha Zirin
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Virtue Worldwide/New York
- Production Company UnderWonder Content
- Director Krzysztof Grajper
- Production Company The Capital Media Company/Vancouver
- Editing Cartel
- VFX BRASH
- Color Ethos Studio
- Sound Sound Lounge
- Music Walker
- Creative Director Courtney Omahen
- Executive Creative Director Heather McTavish
- Creative Director Mauricio Santos
- Associate Creative Director Shakyra Moore
- Associate Design Director Sarah May
- Head of Production (HP) Jill Rothman
- Executive Producer/Executive Director Frank Borin
- Producer Robert Katz
- Assistant Head of Production Rachael Battie
- Producer Christine Parker
- Executive Post Producer Evyn Bruce
- Post Producer Abby Siegel
- Editor Nate Katz
- Assistant Editor Anchor Mak
- Cutting Assistant Nick Bruce
- Assistant Editor Veronica Huerta
- Executive VFX Producer Alasdair Patrick
- VFX Supervisor Tom Clapp
- VFX Supervisor Matt Fuller
- Color Producer Nat Tereshchenko
- Colorist Dante Pasquinelli
- Audio Producer Matt Smith
- Audio Mixer Tom Jucarone
- Music Managing Director Sara Matarazzo
- Senior Executive Music Producer/Partner Stephanie Pigott
- Executive Music Producer Dottie Scharr
- Music Producer/Music Supervisor Samantha Zirin
“There are certain connections that feel instant, the kind that make you stop and think, ‘This was meant to be,’” said Josh Hackbarth, Chief Marketing Officer at MGA Entertainment. “That feeling inspired BABY born Real. We set out to bring a new level of innovation to the doll category, creating an experience that feels uniquely special and a baby doll that is one of a kind, with their own look, personality, and story waiting to be revealed. We love the idea that among billions of possibilities, there is one BABY born Real waiting to be discovered, turning a toy into a meaningful friendship that feels truly one in a billion.”
To introduce BABY born Real, MGA Entertainment also created the cinematic 60-second brand film, One in a Billion made in partnership with VIRTUE Worldwide, part of VICE Media. Following a young girl on an imaginative journey of discovery, the film celebrates the joy of searching for, finding, and connecting with the one BABY born Real doll that's uniquely hers. Bringing the brand's promise that every baby is truly one of a kind to life, the campaign extends beyond storytelling with a shoppable experience that lets viewers discover their own unique BABY born Real along the way. Y
"When we started working with MGA, one of the most disruptive and iconic toy brands in the world, we knew they had an appetite to do things differently," said Heather "McT" McTavish Perez, ECD at VIRTUE Worldwide. "So, when it came to launching BABY born Real, we wanted to create a campaign that taps into girlhood, child-like imagination, and the wonder of finding something just for you. And since there are over 13 billion different combinations of BABY born Real dolls out there to choose from, we wanted audiences to show what 'One in a Billion' actually looks like and feels like to a kid."
