Dupixent depict a day in the life with Asthma

From waterslides and water diving to pickleball, playgrounds, monkey bars, soccer fields, supermarkets, houses, docks, parks, outdoor trails, and everything in between, the latest Dupixent TVC has everything.

Every spot and every character counting with 47 different roles including adults and children from every ethnicity.

The commercial was shoot during eight days in various locations around Lisbon. It is about the medication targeting resistant asthma, but it has a special about a point of view leaded by the amazing director James Lawes.

Thanks to every trick of the trade (rig to talent, helmet, cams, lens, jibs), the viewer experiences visually the freedom that comes from the medication: a full spectrum of physical activities. And the resulting visuals are striking.