Dunkin’ at home is coming in hot for cold coffee this spring

Dunkin' fans are learning that with Dunkin' Cold at home, your favourite cold coffee drinks are something worth wishing for, and will always be just right!

Dunkin’ at home is coming in hot for cold coffee this spring. As one of America’s leading coffee brands, its new campaign appeals to those who are hooked on cold coffee, including about half of Gen Z and nearly 40% of millennials.

This month, PSOne, the Power of One solution for The J.M. Smucker Co., led by creative agency BBH USA, is debuting the latest installment of The home with Dunkin' is where you want to be campaign, where Dunkin' at home asks Dunkin' lovers to discover all the ways to drink their favourite iced coffee from the comfort of their homes.

JM Smucker Company – Goldilocks

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Agency BBH/New York
Production Company Arts & Sciences
Director Adam & Dave

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Credits

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Agency BBH/New York
Production Company Arts & Sciences
Director Adam & Dave
Edit Company Mackcut
VFX/Finishing Company The Mill/New York
Color Company The Mill/New York
Sound Design Mackcut
Music Company APM Music

Chief Creative Officer Erica Roberts
Group Creative Director Peter Defries
Group Creative Director Alan Wilson
Creative Director Fernando Mattei
Associate Creative Director Kara Gonchar
Senior Copywriter James McComb
Executive Producer Lauren Schneidmuller
Senior Producer Lauren Press

Executive Producer Christa Skotland
DP Thimios Bakatakis
Editor Erik Laroi
Producer Alex Pinkett
Executive Producer Gina Pagano
Creative Director Matt Pascuzzi
Senior VFX Producer Ed Rilli
Colorist Ashley Woods

Senior Color Producer Colleen Valentino
Executive Color Producer Alexandra Lubrano
Sound Designer/Audio Mixer Sam Shaffer

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The campaign transports coffee lovers into the fabled worlds of Goldilocks and The Three Bears and The Genie’s Magic Lamp. In the first spot, watch as Goldilocks tries the Bears’ Dunkin' Cold at home beverages in their kitchen. The golden-haired mischief-maker makes herself right at home, enjoying a selection of iced drinks as Papa, Mama, and Baby Bear watch on.

The second spot, launching April 29, features an oasis seeker in the desert who finds a magic lamp hidden in the sand. Expecting three wishes, he waits in anticipation for the Genie who won’t leave his comfortable abode. This wish-giving, coffee-lover has Dunkin’ Cold at home, keeping him content in his cozy living quarters.

The national campaign also includes social featuring Goldilocks and Genie becoming content creators in their own right, influencing viewers to include Dunkin’ Cold into their daily routines.