Dr. Scott for Scotts destigmatises lawn disease in new campaign
Agency MullenLowe/Boston deliver a new campaign for Scotts featuring Kristofer Hivju.
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Cue the bagpipes, spring has sprung and there is a new Scotts campaign featuring the affable Scotsman, back to make sure our lawns are healthy.
The Healthy Lawns campaign launched and is a continuation of the Scott for Scotts platform with fiery hype man Kristofer Hivju whose passion for grass is unmatched.
In this latest iteration, Scott has expanded his role as the preeminent specialist in lawn care to assume the title of Dr. Scott. With the same nuanced humour and infectious enthusiasm, he educates homeowners on lawn disease prevention and prescribes the brand's latest innovation, Scotts Turf Builder Healthy Plus Lawn Food.
Whatever the ailment, people with lawns are in good hands with Dr. Scott as he destigmatises lawn disease in pursuit of healthier lawns everywhere.
The campaign, which includes two TV spots and several social videos, will run for six weeks across TV, streaming, OLV, and paid digital and social.
SCOTTS MIRACLE-GRO – Stay With Me
SCOTTS MIRACLE-GRO – Shants
SCOTTS MIRACLE-GRO – Misdiagnosis
SCOTTS MIRACLE-GRO – The Talk
