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Dr. Martens celebrates Pride in new film with PRETTYBIRD
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The Dr. Martens Pride Generation series gives a shareable platform to some of the most active voices in the LGBTQIA+ community.
Protest has always been at the heart of Dr. Martens and Pride.
Originally founded as a march to commemorate the 1969 Stonewall Riots, Pride has grown into a series of worldwide events for the LGBTQIA+ community: essential in the fight for equal rights, a place to be seen and respected, a global symbol of unity.
The first short film from the Dr. Martens Pride Generations series features Lady Phyll, the co-founder of London Trans+ Pride. They set up their own events as an act of protest against the mainstream Pride match.
Jess Kohl, director, PRETTYBIRD says, “For Dr. Martens first ever Pride campaign, we brought together iconic individuals for cross generational conversations about important themes within the queer community. It was a privilege to work with Lady Phyll and Lucia Blake in London, and Lee Soulja and Kia LaBeija in NYC to hear about their experiences with activism and nightlife. Visually, our approach was classically cinematic, not wanting to detract from the important issues being discussed.”
Credits
View on- Agency Client Direct
- Production Company PRETTYBIRD/UK
- Director Jess Kohl
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Credits
View on- Agency Client Direct
- Production Company PRETTYBIRD/UK
- Director Jess Kohl
- New York Production Company SEE ME
- Editing Cabin Editing Company
- Post Production Okay Studio
- Sound Design Clearcut Sound
- Sound Design Wave Studios/London
- Executive Producer Juliette Larthe
- Head of Production Fiona Bamford-Phillips
- Producer Benji Landman
- DP Alana Mejia Gonzalez
- DP Sonja Tsypin
- Editor Carla Luffe
- Editor Alexander Farah
- Colorist Ruth Wardell
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company PRETTYBIRD/UK
- Director Jess Kohl
- New York Production Company SEE ME
- Editing Cabin Editing Company
- Post Production Okay Studio
- Sound Design Clearcut Sound
- Sound Design Wave Studios/London
- Executive Producer Juliette Larthe
- Head of Production Fiona Bamford-Phillips
- Producer Benji Landman
- DP Alana Mejia Gonzalez
- DP Sonja Tsypin
- Editor Carla Luffe
- Editor Alexander Farah
- Colorist Ruth Wardell
Dr. Martens is a brand that has been worn by activists and artists since the Stonewall Riots. Generations of rebels have used Dr. Martens for a variety of reasons, from its timeless aesthetics, to its value range for the queer world or as an initiation rite. Even today, the brand continues to be a symbol of rebellion and defiance.
After the first episode of the Pride Generations series, featuring Lady Phyll and Lucia Blayke talking about their activism, personal background and history of their organisations, a second episode will air in June featuring Kia (artist and former mother of House of LaBaija) and Lee Soulja (founder and father of House of Soulja). They will tell the story of the ballroom scene, but without forgetting those who are no longer there today.
