Dove hit's the back of the net in latest campaign

Skillfully merging humour, football and intimate areas Fresh Film launches Dove Men’s Whole Body Deodorant Spray, topped off with the help of iconic Emmy winning, Simpson’s featuring, commentator Andrés (GOAAALLLLLLLLLLLLLLL) Cantor.

Fresh Studio, the full service arm of Fresh Film created the script with Director/Photographer/Writer Harry George Hall and Producer Richard Carter Hounslow. Being an unashamed fan of wordplay Hall seized the opportunity to grab the brief by the balls and blend Cantor’s legendary effusive sports commentary juxtaposed with intimate deodorant application, and Dove fully embraced Hall’s cheeky, “He’s just outside the area,” lines. 

Hall commented on the film: "It was important to the client that the film was set up as a Copa America partnership so we landed this using actual Copa America gameplay seen on the TV in the opening shot. After a really successful shoot, another highlight was being in the VO booth with Andrés in Miami listening to him say “goaaaalllll”. It’s amazing how he can fine tune it too. I love collaborating with people who are experts in their field and Andrés is no exception."

Fresh Studio created and produced the 360 film and stills shoot.