Don't have a bad day with Hankook Tires

ION Hankook tires are the world's first full line-up of tires specifically designed for EVs.

To promote its technology and outstanding performance and grip, Hankook teamed up with McCann New York and McCann Central, creating a compelling story that shows the importance of having the right tire for all the unpredictable things that you'll encounter on the road while driving, traffic, pedestrians and deer.

In fact, about 1.5 million deer-car accidents occur every year, resulting in approximately 200 fatalities, 10,000 injuries and $1 billion in insured losses annually. Good tires are essential to avoiding these accidents and Hankook’s line of iON evo tires are specifically designed for EVs, using less energy while maximising driving performance.

Hankook – Bad Day

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Agency McCann Central/Solihull

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Credits

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Agency McCann Central/Solihull
Sound Designer Henrique Racz
Music Studio Tesis/Sao Paulo
Music Production Mr Pink Music
CGI & Character Animation RECH x Fried
Post Production RECH x Fried
Chief Creative Officer Adrian Botan
Executive Creative Director Vince McSweeney

Chief Creative Officer Shayne Millington
Chief Creative Officer Pierre Lipton
Creative Director Cristina Rodriguez Reina
Executive Creative Director Pete Johnson
Group Creative Director Guilherme Racz
Group Creative Director Lucas Casao
Executive Creative Director Jon Elsom
Executive Creative Director Adam Bodfish

Music Director Silvio Piesco
Sound Designer Edilson Martins
Sound Designer Beto Freitas
Executive Producer Chica Mauger
Character Animation Director Josip Modli
Production Director, Kim Holbrook
Composer/Sound Designer/Music Producer Gabriel Mielnik
Creative Director Oleg Karasev

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Bad Day sends this message in a whimsical and unique way, following a deer as it traverses nature’s obstacles with ease only to jump onto the road right in front of a moving car. Tragedy for both the deer and the car’s occupants is avoided thanks to the iON evo Hankook tire, highlighting the importance of having the right tire to be prepared for the road's unexpected and unpredictable moments.

The campaign was brought to life through the collaboration of RECH x Fried and Okean, with music composed by Mr. Pink Music. Titled Bad Day, the campaign will be showcased across digital and social channels.