Don't have a bad day with Hankook Tires
Hankook Tires and McCann Avoid a deer-car accident in a heartwarming new campaign called Bad Day.
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ION Hankook tires are the world's first full line-up of tires specifically designed for EVs.
To promote its technology and outstanding performance and grip, Hankook teamed up with McCann New York and McCann Central, creating a compelling story that shows the importance of having the right tire for all the unpredictable things that you'll encounter on the road while driving, traffic, pedestrians and deer.
In fact, about 1.5 million deer-car accidents occur every year, resulting in approximately 200 fatalities, 10,000 injuries and $1 billion in insured losses annually. Good tires are essential to avoiding these accidents and Hankook’s line of iON evo tires are specifically designed for EVs, using less energy while maximising driving performance.
Credits
powered by
- Agency McCann Central/Solihull
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Credits
powered by
- Agency McCann Central/Solihull
- Sound Designer Henrique Racz
- Music Studio Tesis/Sao Paulo
- Music Production Mr Pink Music
- CGI & Character Animation RECH x Fried
- Post Production RECH x Fried
- Chief Creative Officer Adrian Botan
- Executive Creative Director Vince McSweeney
- Chief Creative Officer Shayne Millington
- Chief Creative Officer Pierre Lipton
- Creative Director Cristina Rodriguez Reina
- Executive Creative Director Pete Johnson
- Group Creative Director Guilherme Racz
- Group Creative Director Lucas Casao
- Executive Creative Director Jon Elsom
- Executive Creative Director Adam Bodfish
- Music Director Silvio Piesco
- Sound Designer Edilson Martins
- Sound Designer Beto Freitas
- Executive Producer Chica Mauger
- Character Animation Director Josip Modli
- Production Director, Kim Holbrook
- Composer/Sound Designer/Music Producer Gabriel Mielnik
- Creative Director Oleg Karasev
Credits
powered by
- Agency McCann Central/Solihull
- Sound Designer Henrique Racz
- Music Studio Tesis/Sao Paulo
- Music Production Mr Pink Music
- CGI & Character Animation RECH x Fried
- Post Production RECH x Fried
- Chief Creative Officer Adrian Botan
- Executive Creative Director Vince McSweeney
- Chief Creative Officer Shayne Millington
- Chief Creative Officer Pierre Lipton
- Creative Director Cristina Rodriguez Reina
- Executive Creative Director Pete Johnson
- Group Creative Director Guilherme Racz
- Group Creative Director Lucas Casao
- Executive Creative Director Jon Elsom
- Executive Creative Director Adam Bodfish
- Music Director Silvio Piesco
- Sound Designer Edilson Martins
- Sound Designer Beto Freitas
- Executive Producer Chica Mauger
- Character Animation Director Josip Modli
- Production Director, Kim Holbrook
- Composer/Sound Designer/Music Producer Gabriel Mielnik
- Creative Director Oleg Karasev
Bad Day sends this message in a whimsical and unique way, following a deer as it traverses nature’s obstacles with ease only to jump onto the road right in front of a moving car. Tragedy for both the deer and the car’s occupants is avoided thanks to the iON evo Hankook tire, highlighting the importance of having the right tire to be prepared for the road's unexpected and unpredictable moments.
The campaign was brought to life through the collaboration of RECH x Fried and Okean, with music composed by Mr. Pink Music. Titled Bad Day, the campaign will be showcased across digital and social channels.
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