Doner launch new Bloomberg media campaign

In a time when biases drive news and media, Bloomberg champions an objective, data-based approach. In turn, it has emerged as the choice of information and inspiration for leaders and disruptors across industries who need trusted sources of content and insight.

The new, global multichannel campaign Before you change the world. Bloomberg. underscores how Bloomberg’s fact-based approach to news helps today’s leaders shape the future of business, and make an impact on the world. It speaks directly to the media giant’s core audience of modern leaders who view both of those elements as necessary components to success and fulfillment. The campaign serves as a call to action by prompting its audience of 360K subscribers, amassed over three years after the launch of Bloomberg’s paid subscription model, to act boldly to shape the future of business worldwide.

The main :30 spot titled You Will… invokes the notion of limitless possibility by calling on viewers to “bring forth global cooling” and “put a woman on Mars.” The campaign also features :15 and :06 spots that will follow globally on February 1st across video, audio, digital and social. OOH and print elements will accompany and feature studies on modern leadership. For example, on January 31st, a takeover will launch in Grand Central Station that showcases how prepared people feel to “change the world” and what that means across generational, geographical, and gender lines. This campaign marks Bloomberg Media’s first engagement with Doner.