Full-service advertising agency Doner announced that it has appointed Maria Cabo as SVP, Strategist and Sky Downing as VP, Strategy. 

In these new roles, both will help scale the Integrated Strategy Group and add further expertise in transcultural insights, as the agency grows and adds several new clients to its roster. Both will report to Chief Strategy Officer Jane Goodman.

“The integrated strategy group we’ve built at Doner is the foundation for our creativity, one built on culturally relevant insights and data. With Maria and Sky, that foundation is stronger and more versatile,” said David DeMuth, CEO of Doner. “As part of our continued growth, we are excited to have these two industry leaders join Doner, and we look forward to the impact of their work.”

Prior to joining Doner, Cabo held roles at independent agencies including d’expósito and Partners, Mythology/Partners and Spade, and Captura Group, where she focused on Hispanic and Multicultural client work. Past clients include brands such as Tajín, Target, Warner Bros., Honey Bunches of Oats, and General Mills. She also has worked on the brand and media sides at MassMutual and Univision. Cabo also serves on The Hispanic Marketing Council and founded The Galician Film Festival.

“With a new position comes new possibilities. I look forward to working with the Doner team to drive meaningful change both internally and externally,” said Cabo. “As our industry and society at large continues to rethink things, we have an opportunity to make these cultural conversations and transformations more inclusive, creative, and impactful through our work.”

With a career spanning North America, Europe, and the Middle East, Downing is an accomplished strategist with over 12 years of experience in elevating brands globally. She brings skills in the art of brand storytelling, media planning, and the creation of digital ecosystems for global enterprises. Her background includes extensive B2B and B2C experience. She is also a member of the Minorities in Media, and Black Marketing Association.

“I look forward to growing and taking on new challenges as a strategist at Doner,” said Downing. “Inspiration comes sporadically during the interview process, but, after my conversations with the Doner team, I knew this was an agency where I could make an impact by delivering new, relevant insights for clients.”

These two hires come on the heels of Doner adding clients including Johnson & Johnson Baby brands, Travelocity, and Emerald X, the brand behind some of the nation’s largest trade shows including Digital Dealer and Outdoor Retailer. Cabo and Downing begin in their new roles immediately.