Donegal Catch gives the pep talk we all need at dinner time
Donegal Catch has launched Now You’re Cooking, a new brand platform developed with independent creative agency Ringers, marking the biggest shift in the brand’s communications in decades.
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The spot Now You’re Cooking celebrates the good feeling that comes from a genuinely tasty, no-fuss meal at the end of a busy day. And is built on the insight that Donegal Catch offers a break from the complexity, guilt and decision fatigue that can creep into everyday cooking.
Rather than dramatising the stress of modern life, the launch commercial takes a lighter, distinctly Irish approach. Directed by Arts & Sciences director Torstein Bjørklund, it features a regular Dad in his happy place, listening to some tunes and wiggling his bum while he cooks dinner for his daughters before training.
The new campaign highlights the full breadth of the Donegal Catch range, featuring the new Fish Goujons and Chip-Shop Cod alongside timeless classics like Breaded Haddock and Salmon Darnes. Showing Irish audiences how Donegal Catch is an easy answer for every meal occasion, not just a traditional Friday dish.
Credits
View on- Agency Ringers Creative/Dublin
- Production Company Arts & Sciences/London
- Director Torstein Bjorklund
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Credits
View on- Agency Ringers Creative/Dublin
- Production Company Arts & Sciences/London
- Director Torstein Bjorklund
- Production Co. Assembly
- Post Production Screen Scene
- Color TMLS
- Sound Design Blast Audio/Dublin
- Music Republic of Loose
- Executive Creative Director Steven Mangan
- Producer Karina Cotter
- Executive Producer James Bland
- Producer Rebecca Bourke
- Editor Paal Rui
- Colorist Didrik Brathen
- Sound Designer/Audio Mixer Will Farrell
- Music Supervisor John McCallion
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ringers Creative/Dublin
- Production Company Arts & Sciences/London
- Director Torstein Bjorklund
- Production Co. Assembly
- Post Production Screen Scene
- Color TMLS
- Sound Design Blast Audio/Dublin
- Music Republic of Loose
- Executive Creative Director Steven Mangan
- Producer Karina Cotter
- Executive Producer James Bland
- Producer Rebecca Bourke
- Editor Paal Rui
- Colorist Didrik Brathen
- Sound Designer/Audio Mixer Will Farrell
- Music Supervisor John McCallion
“Donegal Catch has a rich advertising heritage that was always built around our fisherman” said Keelin Walsh, Green Isle’s Marketing Director. "With Now You’re Cooking, we’re beginning the next chapter of our brand story by putting our customers at the centre of our advertising and capturing the good feeling that comes with putting something genuinely tasty on the table amid the hassles of everyday life.”
“It was a really special moment when we were awarded the chance to work on such an iconic Irish brand. And at such a pivotal moment in their story”, said Steven Mangan, ECD of Ringers. "The Ringers team had so much fun developing the “Now You’re Cooking” platform and bringing this launch campaign to life. At the end of the day, we want people to feel good about choosing Donegal Catch for themselves and their families. So with a sprinkle of Donegal Catch wit and a classic Republic of Loose track, we hope to land Donegal Catch in the hearts and freezers of a whole new generation.”
