Dogs Eat Everything in new ASPCA spot
Calabash partners with FCB Health NY and ASPCA on hilarious and important Dogs Eat Everything PSA campaign.
)
As any dog owners know, our beloved furry friends will eat anything, or will attempt to anyway.
From the gross to the truly dangerous, like grapes or chocolate, the new social media campaign entitled Dogs Eat Everything, created by agency FCB Health NY for the American Society for the Prevention of Cruelty to Animals, and featuring animation from Calabash, humorously illustrates the many ways dogs can harm themselves by literally eating almost anything, and encourages people to pet-proof their homes.
The spot is centered around a country-rock earworm of a jingle with the lyrics: “Dogs eat anything, dogs eat everything, dogs eat crazy things!” A montage, courtesy of Calabash, shows wacky cartoon dogs eating everything from wedding rings and rotten food to live electrical wires and hilariously repulsive items.
Credits
powered by
- Agency FCB Health/New York
- Production Company Calabash Animation
-
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency FCB Health/New York
- Production Company Calabash Animation
- Creative Director Wayne Brejcha
- Executive Producer Sean Henry
Credits
powered by
- Agency FCB Health/New York
- Production Company Calabash Animation
- Creative Director Wayne Brejcha
- Executive Producer Sean Henry
Sean Henry, Calabash Executive Producer says, “FCB came to us with this great idea and a really funny song, which we all connected with as dog owners ourselves. They had some wonderful characters and gags already sketched out, but also gave us the opportunity to contribute our own dog designs and crazy scenarios. Of first importance, the agency needed to develop these dogs as characters and expand their use beyond the TV spot and into social, print, mobile, etc. Character design is in Calabash’s DNA, and we welcomed the opportunity to work closely with the creative team to give these characters life and personality that could extend their presence beyond this singular campaign.”
Adds Wayne Brejcha, Creative Director, “One guiding light for this was the classic Schoolhouse Rock cartoon series of the 1970s. Like those, Dogs Eat featured a catchy song married to an animation style that’s all about what’s funny and memorable and will be read in very short amounts of time. Whimsical stuff can dispense with more complex elements of cinematic animation like fussy draftsmanship making use of 3-point perspective, or the exacting physics of motion. You just don’t need all that to show a lineup of dogs eating things they shouldn’t.”
+ membership
Access the world's largest advertising database. With an intuitive toolset that helps you explore, present and collaborate more effectively.
Learn More
