Director Sophie Dros places a spotlight for Videoland

Videoland, a Dutch online streaming platform, is teaming up with agency dentsuACHTUNG! and director Sophie Dros for their latest campaign which merges film and real Dutch people.

The video places a spotlight on the viewer and plays with the idea that the distance between viewer and content seems to be growing smaller and perhaps disappearing altogether. When a program touches you, you become (for a moment) at one with what you are watching.

In the video, well-known TV programs are projected onto the faces of many different Dutch people. You can see their natural expression and attitude which produces magical images. The more times you watch this campaign, the more you will discover.

The commercial is now online on Dutch television and online.