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Director Sam Ciaramitaro joins LAIR
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Sam Ciaramitaro is a multifaceted and accomplished director and producer with almost two decades of experience under his belt.
LAIR add highly regarded director Sam Ciaramitaro to their roster of multi-hyphenated artists.
His rare talents for both capturing beautiful cars and the beauty of the human spirit make him an obvious choice as an addition to the company's offerings. With a strong understanding of all facets of production, he's a major asset to our team and to our clients.
Sam Ciaramitaro is a multifaceted and accomplished director and producer with almost two decades of experience under his belt working on the production, agency, and client side of the commercial and television business. He has worked as a producer and director on six continents, developing a global perspective that continues to inform and evolve his work. With extensive agency experience, Ciaramitaro harnesses a unique skill set that allows him to deliver resonant brand stories for scopes and screens of all sizes.
In his work across episodic and sports documentaries, his genuine interest in human emotion drives his exploratory process. He takes the time to build rapport with his subjects, often traveling to them to observe and understand them in their own environment, resulting in compelling, authentic performances.
With a keen sense for visual storytelling and timing, Ciaramitaro has helmed spots for such top brands as Chevy, Coca-Cola, Delta Air Lines, Ford Motor Company, Hyundai, Kellogg’s, Marines, McDonald’s, Morgan Stanley, Nationwide, Porsche, Toyota and U.S. Army. He has placed his work at the forefront of social issues and conversations, with projects like his photo essay on the 2020 protests along with Take me OUT to the Ballgame short film for the Chicago White Sox–a bold statement in support of gay rights and inclusion within the White Sox fan community. His work has been awarded several Cannes Lions, earning his first Cyber Lion win with a campaign for the U.S. Army. He also wrote, produced and directed a six-part docuseries for MLB that follows six minor league athletes chasing their dreams all the way to the Major Leagues.
Constantly evolving his creative arsenal, Ciaramitaro pairs his global travels with his growing photography slate, sharpening his eye for art direction and raw, human emotion in his work.
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