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Odelay Films welcome Meghan Daniels to their burgeoning roster in both the UK and the USA. 

As a native of Cape Town, Daniels is an ethical storyteller with a passion for capturing human-centric films. Her work often lies at the intersections of art and documentary and is known for depicting relatable and authentic representations of her subject matter.

Her collaborations with international sports brands reflects her dedication to showcasing well known figures from the sporting world with compassion and sensitivity. While her knack for staying abreast of developments in contemporary culture aids brands on their quest to remain both relevant and ahead of the curve.

Daniels is committed to developing work in a collaborative way and works closely with individuals to create stories that are imbued with care. Central to her films is her stance on ethical filmmaking, a core value she shares with Odelay Films as a B Corp accredited production company. Daniels’s ability to craft narratives that reflect all her values while showcasing her impressive creativity attracted the attention of Odelay Films MD Prudence Beecroft instantly.

Managing Director of Odelay Prudence Beecroft comments: "Meghan's work is full of creativity and pace - everything looks effortlessly cool through her lens. We are proud to be welcoming her to the US and UK markets, she is a super strong addition to the Odelay roster. Meghan herself has a superb work ethic, is multi-talented, is full of charisma and has a strong creative vision and flare which shines through her work. She also feels very aligned with Odelay as a brand too, she has a grounded worldview and ethos which lands with us too as a B Corp. I am excited to get some new collaborations off the ground with such an exciting new signing".

On joining Daniels shares: "Odelay resonates with me on many levels. They have a meticulously considered approach to production, which aligns with my own values and aspirations. As a B Corp production company, they prioritise ethical methodologies, ensuring that their projects are not only innovative but also socially responsible. I strongly believe in fighting for the film industry to be accessible, ensuring that sets and film messaging are always diverse and inclusive; and creating opportunities where they are scarce. Odelay's commitment to fostering industry experience through initiatives like the Creative Mentorship Network is really important. Odelay's body of work excites me as it's fresh, unapologetic, contemporary, and hot. They're not afraid to push creative boundaries. The team at Odelay also put in the time for conversations, chatting vision, bouncing around ideas, and just catching up and touching base. They care. Joining Odelay Films is not only an avenue for making work that is beautiful and that matters, but also a platform for creating meaningful change within the industry".

Odelay Films is looking forward to launching Daniels career in both the UK and the United States where she will be represented through Odelay’s US Partners The Family NYC.

Sharing her delight at the addition of Meghan, Diane Patrone, Founding Sister of The Family shares: "I've been tracking Meghan for well over a year and am thrilled to finally be working with her. She's already such a standout director.and photographer. She has blown past the trendy dynamic camera moves and transitions to put her own, fresh stamp on cinematic style. She captures her subject's essence and amplifies it . Her colour palette, lighting, and editing style all lend to the signature swagger and finesse that shines through in all her work".

Daniels has worked with global brands that includes adidas, Levis Pride, Nike global and Vice.

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