Director Lauren Iungerich joins Bully Pictures

Creator, executive producer, director and writer of the popular teen comedy series On My Block and Awkward, Lauren Iungerich has signed with Bully Pictures for representation as a director for commercials and branded content. It marks the first time she has had representation for advertising projects.

Iungerich, whose shows have won Teen Choice and People’s Choice awards among many other accolades, has proven a consummate storyteller with a unique connection to the youth market, skills that Bully Pictures executive producer Jason Forest says are in high demand and translate well to advertising. “I’ve known Lauren for a long time and I’m very impressed with all that she has accomplished,” Forest observes. “What I find most interesting, in terms of the advertising market, is that she is not simply a director, she’s a creator. She develops content and she writes.”

“She is deeply in tune with adolescents, teens and young adults,” he adds. “She brings a successful woman’s perspective to that market and produces work that is direct and real. Nothing is sugar-coated. Her shows are well written…very well written.”

Iungerich began her career as an assistant to Academy Award-winning producer Arnold Kopelson. She later became a writer and director, working on projects for MTV, Disney/ABC and Warner Bros., among others. Her break came in 2011 with the debut of Awkward, a show she created for MTV. Centering on a teenage girl who gains sudden, unwanted popularity, the show became a massive critical and ratings hit. The New York Times called it the best show of 2011. In 2013, it won a People’s Choice Award for Favorite Cable Comedy. Iungerich served as executive producer for three seasons, while writing and directing a dozen episodes.