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With this new partnership, RadicalMedia looks forward to supporting Young Director Kelvin Jones artistic growth and providing a platform for him to continue pushing boundaries and creating exceptional work.

Jones is a self-taught filmmaker hailing from South London, whose passion for the creative arts has been a driving force in his life since a young age.

Starting his career as a digital designer, Jones' work in design and video-making has garnered over 600 million streams and views, and earned him collaborations with some of the biggest brands and artists in, including AJ Tracey, Stormzy, Jack Harlow, Ella Mai, Nike, Sony Music, Warner Music, Universal, Northface, Dr Martens, EA Sports and many more.

Jones has an unwavering commitment to creating work that goes beyond expectations and evokes powerful emotions in the viewer, allowing him to break into competitive creative spaces at a young age. His discerning taste and development-driven approach to filmmaking have helped him create pieces that resonate with audiences all around the globe.

His work has been featured in prestigious brands and companies such as MTV, Complex, GQ, NME, The Face Magazine, and Hypebeast, among others. His contributions to the industry have been recognised by being nominated for Best Video at the Rated Awards.

At the age of 15, Jones began pursuing his college education at the Brit School, whilst working in the industry. He honed his skills as a Creative and Content Director at GRM Daily, a critically acclaimed platform, before transitioning into directing videos and creative direction for British Hit Maker, Aitch in 2019.

"I had very good alignment and good energies with Radical. So signing to them felt very natural and I am happy to be joining their roster and working with them on jobs that we can use to create greatness," states Jones. 

Ben Schneider, SVP and MD for Berlin and London comments: "Kelvin has cemented his position as a leading creative and music video director, working with some of the UK's most talented and celebrated artists. With a passion for pushing creative boundaries, Kelvin is set to continue making his mark on the industry and inspiring audiences for years to come."

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