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John Israel is a Belgian born director with a broad background in music, fashion and art. 

His iconographic work brings us into an emotional essentialness, where anecdotal ordinaries can become poetic signals and magnetic feelings. Israel throws at us an aesthetic of authentic moments that make us part of what we see. Having worked with many different brands in fashion, automotive liquor and spirit, for instance, Lee Jeans, Tomboy, Peugeot, Dior, Cointreau and Duvel; he excels in giving the audience an amazing visual experience.

Beginning his career as a musician, he travelled the world and embraced the spirit of urban culture. He has never been afraid to confront new challenges and exploring new manners of working. This, in combination with his flair for storytelling and his eye for detail, enables him to give birth to exciting ideas, time and time again. 

Eva Van Riet, Executive Producer at Caviar in Brussels & Amsterdam had this to say on the signing, “I’m very happy and pleased to welcome John. John’s aesthetic is so engaging and eye-catching, this combined with his great energy and unbelievable sense of music makes me impatient to start working together.”

Israel said: "I know Caviar since so many years. We’ve always wanted to work together. I’m so happy to join them now.Their experience and energy (all around the world) are simply  without comparison. They allow you to go further in you work."

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