Director Joe Otting joins Accomplice Media

Accomplice Media, the commercial and content production company led by Executive Producer Amy McIntyre, has added Director Joe Otting.

Otting perhaps best known for his ability to perfectly get at some emotional truths that resonate with viewers, to a directing roster that includes Pete Henderson, Leo Hoorn, Carrie Stett, David Serota and Damien Toogood. Accomplice is represented on the East Coast by Strike-This; Jen Giles & Partners in the Midwest, and AG Represents in the West Coast and Texas.

Since joining Accomplice Media, Otting wrapped a campaign for Elevance Health; as well as CVS. He also recently worked on the regional Super Bowl spot for Jewel-Osco supermarkets. 

McIntyre noted that she’s had the privilege of working with Otting for many years, and it felt like a natural next step for him to join the Accomplice Media roster.

"Joe’s attention to every moment and detail elevates the final outcome, ensuring each project is both captivating and meticulously crafted,” McIntyre says. "I’m thrilled to continue our collaboration and to support his work through this partnership.”

Prior to joining Accomplice, Otting worked via his own solo commercial production company, OGO Films. Some of his standout work includes spots for Home Depot, Craftsman, Illinois Lottery, Corona Hard Seltzer, Hilton, Bayer, Moosehead Lager, and The Palm Beaches. His work garnered numerous awards for excellence in commercial production, including a recent Gold Hugo for branded content.

For Otting, his decision to join Accomplice centered on their proven expertise in commercial production and their strong reputation for delivering standout campaigns for top brands and agencies.

“The chance to collaborate with a team I’ve worked alongside for many years was incredibly appealing,” Otting says. “Accomplice has a strong understanding of the evolving landscape of brand storytelling, and their ability to connect me with new opportunities made this an easy decision.”

Otting adds, “I’m always looking for a place where bold ideas are encouraged, and storytelling is front and center, and Accomplice offers exactly that. I thrive in environments where I can push boundaries, experiment with new approaches, and create work that speaks to people on a deeper level. Accomplice gives me the freedom and support to do that.”

A long-time Chicago resident, Otting began his career as a production manager at BBDO before transitioning into directing. In addition to his stand-out commercial work, Otting has directed features, most notably Already Dead, a suspense thriller for Sony Pictures starring Academy Award-winner Christopher Plummer; and Under New Management, a crime comedy with Emmy-nominated Chris Diamantopoulos, voted #1 by viewers after its Showtime premier that Martin Scorsese observed, “It reminds me of that sub-genre of films in the 1940s at Warner Brother’s: the comic-gangster film.”

Regarding his new work for Elevance Health via HIVE Content Studio, Otting notes: “What I loved most about this project was its emotional core. Tapping into that deep, instinctive drive to protect one’s family and translating it into visuals that inspire connection and hope, it’s the kind of challenge that reminds me why I love to direct. Seeing it all come together was incredibly fulfilling.”