Director Goh Iromoto joins Primo
Iromoto focuses on stories that stem from a place of empathy at its core, merged with thoughtful, beautiful cinematography.
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Goh Iromoto is a Japanese Canadian filmmaker based in Toronto.
Iromoto focuses on stories that stem from a place of empathy at its core, merged with thoughtful, beautiful cinematography.
Iromoto is represented in the US, Canada, UK, Spain and South America where he has received numerous accolades including AICP, Shots, Webby’s, ADC, Vimeo Staff Picks among others. His recent work for The Farmer’s Dog became the #1 Super Bowl 2023 ad by USA Today’s Ad Meter rankings touted for its storytelling and sense of humanity.
Nico Perez Veiga, Primo’s Founder & Director said: “Goh is a fantastic Storyteller. A brilliant filmmaker with great cinematic visuals, emotional storytelling and always looking for grounded and relatable stories. When I first saw his P&G film, I thought I need to talk with this guy. His addition will reinforce our roster of directors with a narrative and highly cinematic eye.”
Goh Iromoto adds: “It was a true honour to have Nico and the team at PRIMO reach out and ask me to join the roster. Not only do I have great respect and admiration for the work they produce, but I was excited at the opportunity for getting to be part of creating stories in an area of the world that I personally love. I very much look forward to the chance to collaborate with great minds from these regions and continue to tell stories that make others feel.”
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