Director Alden Wallace Joins Kaboom Productions

Kaboom Productions has added director Alden Wallace to the company’s international roster. 

“Alden is a natural talent whose contemporary style communicates beauty without artifice,” comments Kaboom EP/Owner Lauren Schwartz. “He has a photographer’s eye and an advertiser’s strategic thinking – and is easily able to visualize captivating narratives with perfect casting for all kinds of brand-driven content. In addition to his talent, alden is genuine and enthusiastic, which is as important to us as the work.”

"Success is a team effort, and feeling a familial connection is crucial to me,” notes Wallace. “I knew the moment I met lauren, kaboom was the perfect match.”

Wallace began his career as a still photographer, shooting campaigns and magazine editorial for a long list of clients, including Tory Burch, Miller Genuine Draft, Nike, Google, Universal Studios, and Post Cereal, among others. 

An innate curiosity and passion for delving deeper into the brand narrative led alden to expand into directing. The trust he built with clients and brands allowed him to do so, and resulted in multiple shoots for Mercedes, Oakley and Motorola. 

To announce Motorola’s new Android update, Lollipop, alden directed a commercial recognized for its unique, in-camera style. For Mercedes-Benz, Wallace co-wrote and directed a series of online commercials about the importance of family during the holiday season. He is currently embarking on his inaugural project with Kaboom. 

“Youth and experience come together with alden. He has already created work for a variety of major brands; kaboom is able to add tools, deep support and a wider production network to his existing repertoire,” concludes Schwartz.