De Machine signs Jeroen Perceval​

Belgian production company De Machine, known for its humorous works and films where zest for life is a key element, signs Jeroen Perceval, an important multidisciplinary talent with twenty years of experience, who is now entering the commercial stage.

Actor, poet, and director Jeroen Perceval is taking a new step in his career. Together with De Machine, they are paving the way in the creative world of advertising.

Perceval, who has acted in internationally acclaimed films such as The Ardennes, Borgman, Bullhead, and numerous national films and fiction series, brings his experience as an actor into his role as a director. "I am an actor's director. I want to feel an emotion, write tight dialogues, and seek funniness and quirkiness. In Dealer, my debut feature, I am looking for a dissonant undertone, where dialogue goes hand in hand with emotion. Delivering tight dialogue lines to a young actor and ensuring they perform at their best is what gives me a kick."

"In advertising, I search more for concepts with funny bones. It can lie in the dialogue, but it goes much deeper. The concept has to be right. Sony Balls, directed by Nicolai Fuglsig and created by Fallon, Art Director/Copywriter Juan Cabral, is such a concept. Simple and clear in vision and execution. You can ruin this concept by trying to execute it too poetically, but Nicolai Fuglsig hits the right tone in my opinion. This film is fundamentally very funny. You just mustn't make it funny. Nicolai tweaked the concept very well."

"Mother created another film that strikes a chord with me: Uber Wine. Steve Rogers and Biscuit Filmworks took the concept and elevated it through simplicity. It is an extremely funny film. The music immediately reveals that our somewhat plain-looking woman is actually still an adolescent girl. You really wait to see what she is going to do. It's a small thing she ultimately enjoys, something she already has but never dares to turn up to the highest level when someone is around. Delightful."