David&Goliath bolsters creative and strategy departments

Founder and chairman of integrated creative agency David&Goliath (D&G) David Angelo, announced a series of promotions and new hires in a move that will bolster the agency’s creative and strategy departments and deliver breadth and depth to its newly launched Creative Impact Hub. 

Led by Chief Creative Officer Ben Purcell and Chief of Social Impact Blake Winfree, the Hub was established earlier in the year to inspire greater social responsibility and create sustainable impact within the industry, and ultimately in the world.

Angelo promotes Lixaida Lorenzo and Frauke Tiemann to Executive Creative Directors, both elevating from Group Creative Director positions. As well, adds two new hires to the agency roster with Michael Molinaro recruited as Group Creative Director and Design Director and Bruno Cunha taking on the role of Group Strategy Director. Reporting to Angelo, Purcell and Winfree; Lorenzo’s primary responsibilities include helping guide the creative work on Jack in the Box and the Ad Council while providing mentorship for the creative department; Tiemann will be leading creative on the Kia account alongside ECD Mark Koelfgen; and Molinaro’s primary role is developing and growing the design team within D&G while partnering with leadership and clients to drive culture and celebrate design through the lens of the agency’s mission. Additional responsibilities include expanding D&G’s contractor and vendor network.

Reporting directly to Chief Strategy Officer, Laura Forman, Cunha will oversee brand and comms strategy on Kia, bringing more breakthrough, integrated and innovative thinking to our long-standing brand that continues to shatter perceptual challenges and break sales records. 

Lixaida Lorenzo, Executive Creative Director

Lorenzo has been with D&G since March 2019 when she started as Group Creative Director helping lead creative on the Jack in the Box account. In her new role as Executive Creative Director, Lorenzo’s main focus will continue to be on Jack in the Box, as well as Ad Council initiatives. 

Her previous agency experience includes JWT San Juan and The Many in LA where she worked on a number of accounts creating work for Qdoba, Netflix, Conagra Foods, Ford, Kraft, Walgreens, Cadbury, Heineken, Gatorade, AT&T, and Nestle. Since her start in advertising in 2000 in San Juan, Puerto Rico, Lorenzo has garnered a variety of awards and accolades from shows including Cannes, AD&G, One Show, LIA, Communication Art, Clio, Promax, New York Festival, Webby’s FIAP, EFFIES, and Adweek’s Top 100 Creative List in 2016.

“D&G is a place that not only inspires you to do great work, but also inspires you to be a great human,” said Lorenzo.

Frauke Tiemann, Executive Creative Director

Tiemann has been with D&G since 2018  as Group Creative Director and has been an integral part in creating breakthrough work that sets Kia apart from the competition. As ECD, she will continue to serve as creative lead for the agency’s long-time client, as well as new business. Previously, her agency experience includes GCD at McGarry Bowen and GCD at Grey NY/LA. Tiemann’s past client work includes Fiat/Chrysler, Maserati, Verizon, Reebok, Sony, Dreamworks, Jaguar, and Landrover. She’s been the recipient of numerous awards including The One Show, Cannes, Communication Arts, Archive, Clio, Addy and Effie.

“It’s incredibly rewarding to work at an agency with such a deep philanthropic core, and to be able to create with likeminded people, who approach creative with a different awareness around culture and the world as a whole,” said Tiemann.